Look, phone company. I don't want a "smart" phone. I don't want a Blackberry. I don't want a "superphone", whatever the FUCK that is. I don't need a 1.5 GHz quad-core processor or a qHD screen or a 5 megapixel camera or 16 GB of memory. I don't care if it's preloaded with Android. I don't ever plan to "create, capture, share and stream content like never before". I don't give a tupenny fuck about the blazing-fast speeds on Canada's largest LTE network. I just need something that wakes me up on time for work and doesn't break when dropped. Just like phones used to do 10 years ago when I first had one. Why does THAT cost $130 while all the other crap is free?